A note from our founder
SUBU CONNECT was born out of a desire to bridge the gap between SUppliers and BUyers
In today’s market, suppliers and buyers operate within a complex value chain with over 100+ steps required to make a successful connection. Combined, they spend countless hours navigating websites, building networks, and attending trade fairs to generate leads and grow their business. Often with limited success. Despite significant investments of time, money, and resources, supply chain partners frequently encounter inefficiencies, misalignment, and unsuccessful outcomes.
These challenges can result in frustration, wasted resources, and missed opportunities, underscoring the need for more effective way to optimise the networking process and ensure meaningful results for all parties involved.
With hands on experience in the food industry, its founder Matt, worked through the challenges and pain points that exist within the food supply chain. A position he defines as ‘fractured alignment’. He wanted to create a platform that would make it easier for buyers and suppliers to connect and collaborate.
We are SUBU CONNECT, who believe,
“In a future where every connection matters!”
Our Team
Matt McCabe
Founder
Thomas Platford
Chief Financial Officer
Nic Goetz
Commercial Operations Director
Our Values
SUBU Connect envisions a future where every connection matters, with a focus on delivering a sustainable balance of product, people, planet, and profit.
People:
Our commitment is to fair wages, safe conditions, and social responsibility, ensuring the well-being and ethical treatment of all our stakeholders, from farmers through to consumers.
Product:
Our priority lies in balancing quality, safety, and ethical sourcing, ensuring consumer satisfaction and alignment with sustainable and responsible industry practices.
Planet:
Our commitment supports practices that minimise harm to the environment, reduce waste, and promote sustainable sourcing in the production, transportation and packaging of food products.
Profit:
Our aim supports ethical, sustainable revenue generation for longer term business success and economic viability. By doing so, balancing product, people, and planet interests.
SUBU Timeline
September 2023
SUBU Connect, is invited to attend the Arab Irish Chamber of Commerce Roundtable in Dublin. The catalyst for our company creation.
January 2024
SUBU Connect launches its company website and commits to bridging the gap between suppliers and buyers operating across global food markets.
September 2024
SUBU Connect confirms agreement to work with its first two buying partner organisations.
January 2025
SUBU Connect celebrates its 1st year anniversary and launches two pilot programmes across Ireland and Middle East to validate the SUBU Connect platform model and build.