SUBU Connect Charter
Updated: 13 August 2025
- Our Pledge
Our charter is a living statement of intent. We ask every SUBU Connect partner, suppliers, buyers and service providers to recognise, understand, and support this vision. Together, we are building a future where every connection matters, whilst food supply chains operate sustainably across borders, benefiting all.
- Introduction
At SUBU Connect, we are redefining the way the global food industry connects, sources, and collaborates. Rooted in a shared responsibility to build a better food system, our charter reflects the values that guide our platform and partnerships. We exist not only to facilitate trade, but to ensure that every connection leads to a more sustainable, equitable, and resilient future.
Why
We are building a global food network with sustainable, resilient, and cost-effective supply chains.
How
We are building a global food network with sustainable, resilient, and cost-effective supply chains.
What
Our food marketplace platform instantly connects buyers, suppliers, and service providers worldwide.
- Our Commitment: The 4 Ps
SUBU Connect envisions a future where every connection matters, with a focus on delivering a sustainable balance of product, people, planet, and profit.
People
Our commitment is to safe working practices, fair wages, and social responsibility, ensuring the well-being and ethical treatment of all our stakeholders, from farmers through to consumers.
Planet
Our commitment supports practices that minimise harm to the environment, reduce waste, and promote sustainable sourcing in the production, transportation and packaging of food products.
Product
Our priority is to balance quality, safety, and ethical sourcing, ensuring consumer satisfaction and alignment with sustainable and responsible industry practices.
Profit
Our aim supports sustainable business models and responsible growth, to help our partners achieve profitability without compromising people, product integrity or the planet.
Matt McCabe
Founder and Director